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Our mission is to shape the future of ecommerce by acquiring great brands and growing them into global, well-loved and enduring household names

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Our Story

Founded by entrepreneurs for entrepreneurs, Una Brands uses significant growth capital to transform your Ecommerce brand into a household name. We have a structured process to develop long-term brand strategy for value-enhancement, optimise existing operational processes through in-housing of multiple brands, and develop plans with brand founders for geographical expansion and product line launches.

We buy category-winning brands with a strong track record, high product quality, and great customer reviews. Our community includes innovative and inspiring brand founders who have built highly successful businesses.

Be part of Una Brands today!

Our Team

Our co-founders are a seasoned team with over 10 years of experience in Ecommerce, M&A, operations and data analytics.

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Prior to Una Brands, Kiren was a serial Internet Entrepreneur in APAC, building and exiting two successful Internet companies - Foodpanda and ZEN Rooms, both of which are household names today. Previously, as CEO of Rocket Internet APAC he managed a portfolio of 15 Ecommerce companies and as a Consultant at McKinsey Singapore advised clients across APAC. He graduated top of his MBA class from IIM Calcutta.

Co-founder & CEO

Kiren Tanna

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Prior to Una Brands, Adrian spent a number of years as a Corporate Strategy Consultant for Boston Consulting Group (BCG) specialising in Consumer Goods and Private Equity. Previously, he was an Equity Trader at Goldman Sachs for over 3 years. Adrian graduated with an MPA from Harvard, an MBA from INSEAD, and a Masters from Oxford.

Co-Founder & Head of Strategy

Adrian Johnston

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Prior to Una Brands, Kushal was Deputy Head of Regional Partnerships at Ninja Van, an Ecommerce logistics start-up, and helped to scale the business across Southeast Asia. Previously he spent several years as an M&A Investment Banker at UBS across both Europe and the Middle East. He graduated with a BSc in Economics from the University of Warwick, United Kingdom.

Co-founder & VP Investments

Kushal Patel


Prior to Una Brands, Tobias spent six years driving Lazada's growth across APAC, with a particular focus on logistics. Before Lazada, Tobias was a Strategy Consultant at Oliver Wyman. Tobias holds a Master's in Finance from ESADE and a Bachelor's in Business Administration from the University of St. Gallen.

Co-founder & VP Operations

Tobias Heusch


Prior to Una Brands, Srini was an IT Transformation & Strategy consultant & Data Science Entrepreneur working across Financial Services, Retail and Healthcare domains in Europe & US. He has close to 20 years of experience handling multi-million dollar engagements with clients like FSA (UK), BMW, John Deere, Nokia, NHS, and Boots. He graduated with BSc in Mathematics and a BSc Tech in Computer Technology from University of Mumbai, India.

Co-founder & VP Analytics

Srinivasan Shridharan


Our Investors


Be a part of Una as we build the next generation consumer goods conglomerate!

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Want to build a great team with us?

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