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Our mission is to shape the future of ecommerce by acquiring great brands and growing them into global, well-loved and enduring household names

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Our Story

Founded by entrepreneurs for entrepreneurs, Una Brands uses significant growth capital to transform your ecommerce brand into a household name. We have a structured process to develop long-term brand strategy for value-enhancement, optimise existing operational processes through in-housing of multiple brands, and develop plans with brand founders for geographical expansion and product line launches.

We buy category-winning brands with a strong track record, high product quality, and great customer reviews. Our community includes innovative and inspiring brand founders who have built highly successful businesses.

Be part of Una Brands today!

Our Team

Our team of experts come from diverse backgrounds including ecommerce, logistics, marketing, investment banking, consulting and more.

At the helm, we have our Co-Founders — seasoned industry players with over 10 years of experience in ecommerce, M&A, operations and data analytics.

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Kiren Tanna LinkedIn

Kiren Tanna

Group Chief Executive Officer

Cho Weihao
Cho Weihao LinkedIn

Cho Weihao

Group Chief Financial Officer

Adrian Johnston
Adrian Johnston LinkedIn

Adrian Johnston

VP, Amazon

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Joe Griffin LinkedIn

Mona Tay

Senior Manager, FP&A

Eduard Bardakov
Eduard Bardakov LinkedIn

Eduard Bardakov

Director, Business Operations & Strategy

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Luke Ong LinkedIn

Luke Ong

Chief of Staff, ErgoTune / EverDesk

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Luke Ong LinkedIn

Nazyra Suhairi

Senior Manager, Baby

Steve Lau
Steve Lau LinkedIn

Steve Lau

Director, Product Innovation

Kevin Indradjaja
Kevin Indradjaja LinkedIn

Kevin Indradjaja

Country Manager, Indonesia

Kushal Patel
Kushal Patel LinkedIn

Kushal Patel

SVP, Business Operations & Strategy

Srinivasan Shridharan
Srinivasan Shridharan LinkedIn

Srinivasan Shridharan

VP, Tech & Analytics

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Joe Griffin LinkedIn

Jacelyn Koay

Senior Manager, Investments

Joy Deep Tiwary
Joy Deep Tiwary LinkedIn

Joy Deep Tiwary

VP, Software

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Han Zheng LinkedIn

Han Zheng

VP, Amazon & China

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Luke Ong LinkedIn

Lisa Meyer

Senior Manager, Home & Living

Joanna Teoh
Joanna Teoh LinkedIn

Joanna Teoh

VP, Branding

Joe Griffin
Joe Griffin LinkedIn

Joe Griffin

Country Manager, Australia

Tobias Heusch
Tobias Heusch LinkedIn

Tobias Heusch

VP, Brand Operations & Planning

Jimmy Lee
Jimmy Lee LinkedIn

Jimmy Lee

VP, Finance

Kalyani Balashanker
Kalyani Balashanker LinkedIn

Kalyani Balashanker

Director, People & Culture

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Carey Su LinkedIn

Carey Su

VP, DTC & Malaysia

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Luke Ong LinkedIn

Pedro L Vianna

Director, Home Appliances

Cedric Soh
Cedric Soh LinkedIn

Cedric Soh

VP, Brand Operations

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Michael Choo LinkedIn

Joshua Kong

Director, DTC Marketing

Our Investors

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Join us as we build the next generation of brands in Asia Pacific!

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