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  • Writer's pictureUna Brands

What Does Una Look For When Buying A Business?

Updated: Apr 22, 2022

While Una Brands operates globally, our specialisation in the APAC region means we can offer scaling and growth opportunities that are second to none. That means that no matter where your company is located, as long as you fulfil certain requirements, Una Brands can utilise our expertise to 10x your Shopify, Lazada, Shopee or Amazon FBA brand in no time. Wondering how to sell your online business to Una Brands? Read more to find out!

1. Healthy Company Finances

Clean book-keeping and having all existing financial statements readily available are important indicators of your company's financial health. This includes but is not limited to having separate business and personal accounts, so our acquisitions and investments teams can quickly and easily determine the costs of your business. Additionally, keeping track of your SDE (Seller Discretionary Earnings) is also important, as it indicates good financial practice and we can evaluate the financial status of your company easier.

2. Revenue Of US$1mm To US$20mm

While Una does occasionally consider smaller brands, we are generally looking for brands within this revenue range with growth potential. If your company is on its way to achieving this goal but hasn’t quite achieved it, reach out to us anyway! We’ll add you to our seller community so we can keep in touch. This is where we post company updates, host webinars, and more!

3. More Than 15% Net Profit Margin

While revenue is important, Una is also concerned about the net profit margin of your company, in order to accurately determine both valuation and growth potential. If your company is experiencing a spike or a dip in sales, being able to pinpoint why and explain any financial disparities is also an added bonus when selling your online business!

4. At Least 70% Of Sales From Online Channels

Una is based in Singapore, with 7 global offices: Indonesia, Malaysia, China, Taiwan, Australia, and India. That means that while we’d love to take over your business operations, in order to do so more efficiently, most of your sales would be online. However, our vast network of employees and offices around the world can guarantee that the scaling and growth of your brand in the APAC region is unparalleled!

5. Your Story

While all the above criteria are important to Una Brands, we are fundamentally most interested in learning about you, and your story!

When selling your online business, these are the 5 main things Una Brands considers. Unsure if your company fits these criteria? Not to worry, we’d love to chat with you and hear your story! 30 minutes is all we need.

Are you looking to sell your brand, or know someone who does? Sign up for a free valuation with us today! 30 minutes is all we need.


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