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Our mission is to shape the future of ecommerce by acquiring great brands and growing them into global, well-loved and enduring household names

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Our Story

Founded by entrepreneurs for entrepreneurs, Una Brands uses significant growth capital to transform your Ecommerce brand into a household name. We have a structured process to develop long-term brand strategy for value-enhancement, optimise existing operational processes through in-housing of multiple brands, and develop plans with brand founders for geographical expansion and product line launches.

We buy category-winning brands with a strong track record, high product quality, and great customer reviews. Our community includes innovative and inspiring brand founders who have built highly successful businesses.

Be part of Una Brands today!

Our Team

Our team of experts come from diverse backgrounds including ecommerce, logistics, marketing, investment banking, consulting and more.

At the helm, we have our Co-Founders — seasoned industry players with over 10 years of experience in Ecommerce, M&A, operations and data analytics.

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Kiren Tanna LinkedIn

Kiren Tanna

Co-Founder & CEO

Kushal Patel
Kushal Patel LinkedIn

Kushal Patel

Co-Founder & VP M&A

Srinivasan Shridharan
Srinivasan Shridharan LinkedIn

Srinivasan Shridharan

Co-Founder & VP Tech & Analytics

Jimmy Lee
Jimmy Lee LinkedIn

Jimmy Lee

VP Finance

Eduard Bardakov
Eduard Bardakov LinkedIn

Eduard Bardakov

Director of M&A

Joe Griffin
Joe Griffin LinkedIn

Joe Griffin

Country Manager, Australia

Cedric Soh
Cedric Soh LinkedIn

Cedric Soh

VP Ops & Supply Chain

Michael Choo
Michael Choo LinkedIn

Michael Choo

Legal Counsel

Tobias Heusch
Tobias Heusch LinkedIn

Tobias Heusch

Co-Founder & VP Growth

Cho Weihao
Cho Weihao LinkedIn

Cho Weihao

Chief Financial Officer

Kalyani Balashanker
Kalyani Balashanker LinkedIn

Kalyani Balashanker

Director of People & Culture

Han Zheng
Han Zheng LinkedIn

Han Zheng

Country Manager, China

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Carey Su LinkedIn

Carey Su

VP D2C

Steve Lau
Steve Lau LinkedIn

Steve Lau

Director of Product Innovation

Adrian Johnston
Adrian Johnston LinkedIn

Adrian Johnston

Co-Founder & VP Amazon

Kevin Boo
Kevin Boo LinkedIn

Kevin Boo

Director of Corporate Development

Luke Ong
Luke Ong LinkedIn

Luke Ong

Director of M&A, Sales & Partnerships

Kevin Indradjaja
Kevin Indradjaja LinkedIn

Kevin Indradjaja

Country Manager, Indonesia

Joanna Teoh
Joanna Teoh LinkedIn

Joanna Teoh

Director of Branding & Marketing

Joy Deep Tiwary
Joy Deep Tiwary LinkedIn

Joy Deep Tiwary

VP Software

Our Investors

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Join us as we build the next generation of brands in Asia Pacific!